CONCEPT
A wave of optimism and consciousness swept through the Bell'Arte stand at the 27th Abimad, the largest high-end furniture fair in Latin America, held in São Paulo/SP. Upon arrival, visitors were confronted not with a typical beautiful entrance but with an alarming display of waste—various plastics, rubber, and other discarded human-made materials. This provocative setup, designed to shock and captivate, featured trash collected by Bell'Arte employees on a Santa Catarina beach at the end of 2019. Artist Nelson Netto transformed these materials into a striking piece of "live art." The installation aimed to challenge our current consumption habits and highlight their destructive impact on our oceans.
ACTIONS
With more than three decades of history, we feel that much more than making products that inspire beauty and enchantment, we can also engage our employees, customers and partners to build a more beautiful world - in every way. The Oceanos Collection brought a call to join our hands and help transform the world. And we decided to embark on this new journey, doing what we do best: art. Watch the video below and find out how it all started:
DESIGNERS
Meet the designers responsible for creating this collection.
Discover the models of Oceanos 2019 Collection
