Coleção Transformar

CONCEPT

In a world where people are racing against time, overwhelmed by stress, and besieged by catastrophes and violence, the Earth cries out for help—but it's often ignored by those unwilling to listen. Amidst this chaos, Bell'Arte's Transformar Collection emerges as a clarion call. It invites you to pause, think, and reflect on your role in the world. This collection challenges you to shed the ego and prioritize what truly matters. After all, the transformation the world urgently needs must begin within each of us.

ACTIONS

The Transformar Collection debuted at the 29th Abimad, the premier high-end furniture fair in Latin America, held in São Paulo. To inspire attendees to pause and engage deeply with the theme of transformation, Bell'Arte offered an immersive virtual reality experience that beckoned visitors to reflect and feel the urge to foster a new world.